Social Media vs. Traditional Media During a Crisis
Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local
Keep It Simple
Complexity doesn’t work. Especially when you’re trying to explain yourself. So keep it simple. Your message will be better understood
Gerrymandering the Mind
Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view,
Two Ears, One Mouth
In a dispute, success or failure is a measure of perception. There are reasons, the old saying goes, why you