File that idea under wishful thinking. It rarely works, and it’s always a bad idea. The reason: Even if the public is tolerant of the initial problem, it is furious if someone…
Tag: wishful thinking
Nothing to Lose?
Ready to roll the dice? Don’t believe it. No matter how bad things are now, they could be worse. (No Pollyanna or Dr. Pangloss here.) The more you see of life, the…
Beware Shiny Objects
Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often manufactured than real. They’re the causes célèbres of today that will be…
Making Your Own Luck
Many truisms are passed from one generation to the next. Simple rules designed to guide you through life smoothly. One stands out as especially true in any phase of life and business:…
Druthers
Beating media at its own game is no game for amateurs. You hear it every day. If I had my druthers, I wouldn’t have been so careless. I wouldn’t have gotten in…
No Mistakes & No Escape
Crisis PR in the digital age: No escaping tethers of smartphones & 24/7 news. To Einstein, doing the same thing over and over and expecting a different result was the definition…
Is Anyone Really Surprised?
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting around a table for an informal chat. The topic du jour: Is…
No Margin for Error
In a crisis, you must “know,” not “hope.” In World War II, a new phrase entered the lexicon: “Good enough for government work.” At the time, it was high praise: If you…
“Go in a Pope. Come Out a Cardinal.”
Wishful thinking lets matters fester. When 115 Roman Catholic cardinals walked into the Sistine Chapel recently, any of them could have become the next Pope. Some believed they would. When they walked…
This Too Shall Pass?
If we lay low, maybe the media will forget. File this under wishful thinking. As news cycles become faster and the public’s attention span ever shorter, a troubling thought occasionally bubbles up…