Maybe Nobody Will Notice…
File that idea under wishful thinking. It rarely works, and it’s always a bad idea. The reason: Even if the
File that idea under wishful thinking. It rarely works, and it’s always a bad idea. The reason: Even if the
Ready to roll the dice? Don’t believe it. No matter how bad things are now, they could be worse. (No
Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often
Many truisms are passed from one generation to the next. Simple rules designed to guide you through life smoothly. One
Beating media at its own game is no game for amateurs. You hear it every day. If I had my
Crisis PR in the digital age: No escaping tethers of smartphones & 24/7 news. To Einstein, doing the same
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting
In a crisis, you must “know,” not “hope.” In World War II, a new phrase entered the lexicon: “Good enough
Wishful thinking lets matters fester. When 115 Roman Catholic cardinals walked into the Sistine Chapel recently, any of them could
If we lay low, maybe the media will forget. File this under wishful thinking. As news cycles become faster and