In the vast ocean of reputation management, one must be prepared for sudden storms and hidden shoals. Just as sailors navigate turbulent seas with the aid of lighthouses and charts, organizations can…
Tag: transparency
How to Stop Customers from Leaving During a Crisis: 4 Steps
It’s not uncommon to have a PR crisis. In fact, it doesn’t matter how big or small your business is, and it always seems to hit when it’s “not a good time.”…
Surviving Cancel Culture: Proactive Tips to Protect Your Reputation
Cancel Culture is the buzzword of our times, and its impact on businesses and individuals can be significant. In today’s digital age, taking proactive steps to mitigate its impact on your personal…
Selective Truth-Telling
An employee of a company that caters to leisure-time activities was accused of inappropriate behavior toward females. A journalist asked the company to comment on the accusation. But the company’s culture preached…
Maybe Nobody Will Notice…
File that idea under wishful thinking. It rarely works, and it’s always a bad idea. The reason: Even if the public is tolerant of the initial problem, it is furious if someone…
Tea Leaves
Reading tea leaves is a national pastime. It infuses all aspects of our lives as we try to interpret the world around us. What’s the back story when a company or non-profit…