tone - Gillott Communications

Social Media vs. Traditional Media During a Crisis

Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local

The sooner you start, the sooner it ends. When your reputation is on the line, time isn’t your friend. You

“There is no elevator to success. You have to take the stairs.” ~ Bit of wisdom on stairway outside a

Words do matter. So does their tone and imagery. Consider these true stories: A 36-year-old woman who put off

True believers won’t budge. Middle can be persuaded. “There are lies, damned lies and statistics.” ~ Mark Twain?1 Wanna

Winning a fight is nice. Winning the war is better. Mutual fund guru John Bogle leaves no doubt where he

Shift the tone of a story before it takes on a life of its own. Once a story is embraced,

The ultimate test: What will let you control the conversation? No. This isn’t a sexist commentary on the alleged inability

Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and

Sad commentary on media & politics: Creeping partisanship. More paralysis. It’s interesting to watch how the media report the same