Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local reach or classic word-of-mouth. Yes, it could be harmful to the business,…
Tag: tone
How Fast Can You Fix This?
The sooner you start, the sooner it ends. When your reputation is on the line, time isn’t your friend. You must be ready to respond — and the message and tone must…
No Elevators
“There is no elevator to success. You have to take the stairs.” ~ Bit of wisdom on stairway outside a high-intensity gym Life ain’t easy. Neither is a job. That’s why they…
Tone Deaf
Words do matter. So does their tone and imagery. Consider these true stories: A 36-year-old woman who put off having children until she was financially stable and at a better point…
Small Fibs. Higher Truths.
True believers won’t budge. Middle can be persuaded. “There are lies, damned lies and statistics.” ~ Mark Twain?1 Wanna make a point? Dress it up with statistics. Adds oomph to your…
Short Gain, Long Value
Winning a fight is nice. Winning the war is better. Mutual fund guru John Bogle leaves no doubt where he stands — in the same spot as investor Warren Buffett: Chasing short-term…
Life of Its Own
Shift the tone of a story before it takes on a life of its own. Once a story is embraced, it’s hard to shake. Even if evidence proves otherwise. Take the outbreak…
Telephone, Telegraph…
The ultimate test: What will let you control the conversation? No. This isn’t a sexist commentary on the alleged inability of women to keep secrets. It is about thinking before you…
Butcher, Baker, Candlestick-Maker
Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and other professionals that fix them. Crisis PR people are in that…
Half-Empty, Half-Full, No Compromise
Sad commentary on media & politics: Creeping partisanship. More paralysis. It’s interesting to watch how the media report the same story. Same facts. Different conclusions and emphasis. Disregard editorials and op-eds. They’re…