Tips for protecting reputation during a crisis

Proving a Negative

Posted on: November 4, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Calculating success can mean avoiding negative attention. “What’s the value of a negative story that’s never published?” We’ve touched on this before. But it’s worth revisiting because it’s the essence of Crisis…

To Be Effective, Simplify the Message

Posted on: October 14, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Strategic Communications

You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…