the public - Gillott Communications

I Think It Got Lost in Translation

Oopsies! You said something well-intentioned, but you ended up upsetting a bunch of people. You know what you meant to

The short answer: At the top. As it should. Sometimes it just takes longer. Pointing fingers at underlings are increasingly

Best way to save image? Consider all the moving parts. You know what you said, and you know what you

In a crisis, change is fast. Be prepared for the worst. “I aimed at the public’s heart, and … hit

Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never

Crisis PR in the digital age: No escaping tethers of smartphones & 24/7 news. To Einstein, doing the same

When the worst happens, you’re on your own. You must define the terms of the debate. The public never really

If you do your job well, no one sees all the work behind the words. One hundred and fifty years

Taking control doesn’t clear you. But it buys you breathing room. A professional liar and a PR guy walk into

“Know, or know not. Do not guess.” Photo courtesy of freedigitalphotos.net There’s a reason beliefs are cherished. They provide