No rule book in Crisis PR. Trust your gut. Make no errors. Always a good rule. For everyone. Comparable to the caveat that a lawyer never asks a witness a question unless…
Tag: the media (page 4)
Butcher, Baker, Candlestick-Maker
Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and other professionals that fix them. Crisis PR people are in that…
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…
Battle of the Anecdotes
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…
Gerrymandering the Mind
Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view, but from the pleasure it gives me,” Italian connoisseur Luca Maroni wrote…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
Is Anyone Really Surprised?
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting around a table for an informal chat. The topic du jour: Is…
It’s Not How Much You Say. It’s How Well.
If you do your job well, no one sees all the work behind the words. One hundred and fifty years ago in the midst of our nation’s Civil War, prominent politician, diplomat,…
More Than a Little. Less Than Too Much.
Taking control doesn’t clear you. But it buys you breathing room. A professional liar and a PR guy walk into a bar. How can you tell the difference? This is fill-in-the-blank humor.…
Don’t Mistake Inaction for Inactivity
If you’re good, don’t flail. Exude calm. Some people thrive on action, whether they’re doing it or watching it. If you’re not in motion, you’re deemed to be doing nothing. Long ago,…