In a perfect world, everything would go smoothly in your business. But that’s in an ideal world. Every organization is potentially vulnerable to public relations crises at any moment, even if it’s…
Tag: the media
Social Media vs. Traditional Media During a Crisis
Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local reach or classic word-of-mouth. Yes, it could be harmful to the business,…
Does Your Story Pass the Sniff Test?
Sex, scandals, and controversy…or maybe it’s sexy controversial scandals? Either way, most journalists and the public will choose sexy over fair every time. Regrettably, some reporters (and members of the public) don’t…
Bringing Sexy Back: Strategic Communications
The idea that Strategic Communications experts run around fixing never-ending crises is sexy, but it’s skewed. It’s the same reason your favorite TV shows are sexy, fast-paced, and high-stakes. People like that.…
I Think It Got Lost in Translation
Oopsies! You said something well-intentioned, but you ended up upsetting a bunch of people. You know what you meant to say. So how did it all go so terribly wrong? Here are…
How Fast Can You Fix This?
The sooner you start, the sooner it ends. When your reputation is on the line, time isn’t your friend. You must be ready to respond — and the message and tone must…
7 Things Lawyers Need to Know to Handle a Crisis
Eden chatted with Sharon Berman at Berbay Marketing & Public relations about what it’s like working with law firms and what lawyers need to know about managing a crisis for their clients.…
No Elevators
“There is no elevator to success. You have to take the stairs.” ~ Bit of wisdom on stairway outside a high-intensity gym Life ain’t easy. Neither is a job. That’s why they…
Maybe Nobody Will Notice…
File that idea under wishful thinking. It rarely works, and it’s always a bad idea. The reason: Even if the public is tolerant of the initial problem, it is furious if someone…
Time and Tide
Time and tide wait for no one. Neither do crises (personal or professional). That’s why they always seem to come at the most inconvenient time. (Whoever heard of a convenient crisis?) …