the client

Behind the Scenes

Posted on: November 22, 2015 Last updated on: December 3, 2022 Written by: Gillott Communications Categorized in: Crisis Management

Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…

Butcher, Baker, Candlestick-Maker

Posted on: September 28, 2014 Last updated on: February 13, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and other professionals that fix them. Crisis PR people are in that…

Doing What Comes Naturally

Posted on: February 17, 2013 Last updated on: March 16, 2023 Written by: Gillott Communications Categorized in: Reputation Management

No missteps allowed. They may be fatal. We all do what comes naturally. For most of us, that includes breathing and moving about, and for some, thinking deeply. Beyond that, it usually…

Innocent Till Proven Broke

Posted on: January 20, 2013 Last updated on: March 16, 2023 Written by: Gillott Communications Categorized in: Advice

Sometimes clients are so sleazy the best thing to do is walk away. “Innocent till proven broke.” One of the least endearing sentiments in the high-stakes PR industry. Bottom line: Ethics become…