This too shall pass. Eventually. What matters is what happens in the meantime. Use your time strategically. Worst case, “meantime” can be a long time. At least long enough that your reputation…
Tag: strategy (page 2)
Do the Math
Basic math is easy. Higher math is mind-bending. “Do the math.” That’s heard most frequently. Its meaning is simple: Add the positives, subtract the negatives, and voilà, you have the answer. …
It All Started with a Misunderstanding
“Drop whatever* you’re doing. Get over here and fix this shitstorm.” – Client Clients aren’t usually as direct as this one. But the gist is always the same. “Everything I’ve worked so hard…
Clarity & Trust
In order to earn a client’s trust, you can’t miss the target. Why do some clients return again and again? Because Fixers are alchemists who turn chaos into clarity. They’ve earned their…
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Making Your Own Luck
Many truisms are passed from one generation to the next. Simple rules designed to guide you through life smoothly. One stands out as especially true in any phase of life and business:…
The Breakup Letters
We didn’t sign on to be liked. We signed on to do a job. “No one loves the messenger who brings bad news.” ~ Sophocles, Antigone Breakup letters are a…
Disruption
One-size fits-all never fits anyone in Crisis PR. Routine has a bad reputation. Deservedly. It conjures images of people slogging through their jobs and lives. The only goal is to get to…
Pandora’s Jar
Don’t like the media question? Answer the one you want. After all the evil had escaped, the legend goes, all that remained in the jar was hope — and mankind has never…
Size Matters. So Does Foresight.
Life is constantly shifting. Success needs vision & skill. FedEx made it clear this week, and UPS is expected to follow suit: Size matters. Delivery costs will be based on bulkiness, not…