First, define your audience. Convince them and you win. The British magazine The Economist is fond of phrases like “the savage magic of capitalism.” It’s also fond of describing itself as “Liberal”…
Tag: Strategic PR firm
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…
Affluence Made Me Do It
Rarely there’s so little to say that it’s best to say nothing. Justice for the super-rich is different from justice for the rest of us. Always has been. Always will be. They…
Battle of the Anecdotes
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…
Gerrymandering the Mind
Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view, but from the pleasure it gives me,” Italian connoisseur Luca Maroni wrote…
Two Ears, One Mouth
In a dispute, success or failure is a measure of perception. There are reasons, the old saying goes, why you have two ears and one mouth. First: You learn more by listening…
Let’s All Do The Ostrich!
An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…