Lost in Translation
Best way to save image? Consider all the moving parts. You know what you said, and you know what you
Don’t Relax Too Much
Crisis PR team worries so clients sleep better. Problems create grief. The more you worry about them, the more anxious
Rushing for the Exits
Do something that endangers the public, and you may find yourself isolated. Even in Japan, the land of the keiretsu
Will You Go Down Fighting?
Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and
Being Heard
News coverage unfavorable? Can’t tell your story because the media no longer cares? File suit. That’s an effective way of
Sounds Good
Tell inconsistent stories and you lose credibility. “Some of my fondest memories are of things that never happened,” a prominent
Beware Shiny Objects
Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often
Don’t Underestimate Discretion
What if your digital world became public? Ashley Madison has a simple lesson for all of us, even non-adulterers: The
I’ll Never Forget, Jack.
“To be, or not to be?” ~ Hamlet If you can’t Google it, does it exist? Did it even happen?
Farewell to the Wild West?
To post or not to post? Reddit & Gawker may decide for you. “A bad story can have a terrible