You’re only as good as your word. If you promise the moon and fall short, you disappoint (and mar your reputation). But manage expectations and over-deliver, and you’re a hero. The…
Tag: strategic communications (page 7)
Creating a Safer World
“I protect my clients from their employees,” a labor lawyer explained, summing up how he spends his days. “Interesting,” chimed in a Crisis PR strategist. “We protect ours from everyone — including…
Social Media During a PR Crisis
Recently we received a call from a pair of panicked business owners. Someone had posted a video on Facebook alleging that the business’ food came out bursting with bugs. It went viral…
Case Study: Wells Fargo
Right now people are angry, and anger is a powerful motivator. By creating millions of fake accounts, Wells Fargo violated the public’s basic need to feel secure. The reaction was visceral because…
Unheeded
“Once today is gone, tomorrow can only look back in sorrow at warnings ignored.” ~ Rod Serling, Twilight Zone, 1964 It’s a timeless rule for all aspects of life, professional and…
Heard But Not Seen
Cyrano is ever-present. But if he’s doing his job correctly, you’ll never know it. He designs strategies. He knows what you can and can’t do without stepping on landmines. He polishes your…
That’s the Best You Can Come Up With?
Back in the day, a metal shop teacher drilled a mantra into his students: “A place for every tool. Every tool in its place.” Life was simpler then. Fast forward and everything…
How Not to Answer A Question: Part Two
Danger Ahead: Communication Breakdown. Looks like these two need a communications reboot. Before you put your mouth in gear, know what you want to say — and what doesn’t need to be…
Case Study: Hotel Cybersecurity
The hackers are coming. How will you respond? What will you do when the hack hits your system? Earlier this week the payment system of upscale hotel operator HEI was hacked, compromising…
Transiency
This too shall pass. Eventually. What matters is what happens in the meantime. Use your time strategically. Worst case, “meantime” can be a long time. At least long enough that your reputation…