To Be Effective, Simplify the Message
You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again,
Lying can be worse than the original sin. A colleague was fond of using a one-liner with senior management at
Threats to reputation come out of the blue – usually at the most inconvenient times. Vacations are a rarity for
No time for hesitation. No tolerance for error. Crisis & Reputation Management is a high-stakes niche — and those who
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can
Confused? Listen to just one voice. Too many cooks spoil the broth. But there’s more than one way to skin
It’s rarely helpful to deny what is obvious or will soon become known. A mea culpa can be painful. But
Should I fix this? Standard Reputation Management advice: Do what you must to mend fences, lessen the fallout, and make
Do it yourself? DIY is popular for home-improvement projects. After all, Home Depot, Lowe’s, and Orchard Supply Hardware built empires
Too bad these don’t exist in real life…In PR, there are no do overs. Journalists are a lot of things.