Never Having to Say You’re Guilty
When the worst happens, you’re on your own. You must define the terms of the debate. The public never really
When the worst happens, you’re on your own. You must define the terms of the debate. The public never really
There’s no Truth with a capital “T.” Just perception and what you’re most comfortable with. When the Nobel committee announced
“Can’t fool all the people all the time. But with the internet, you can get close.” Since time immemorial, there
You won’t hear much about the merits. You win or lose on an emotional level. NIMBYism. Not a new concept.
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting
Journalists love to find trends. This is an opportunity for you. Trends are everywhere. The more we look for them,
Journalists call them “thumb-suckers.” Short on facts for a story? No problem. Rumors and speculation are fine. You don’t even
If you do your job well, no one sees all the work behind the words. One hundred and fifty years
Hubris has a very high cost. The higher people are in business or social circles, the more they believe they