Fantastical
Building up goodwill helps you in the future. For ages, men gazed skyward and dreamt of going to distant planets.
Fringe & Mainstream
In a crisis, change is fast. Be prepared for the worst. “I aimed at the public’s heart, and … hit
Politicizing Ebola
Fear is a powerful emotion. Use it well, and you win. A crisis is a terrible thing to waste. Ebola
Be Careful What You Ask
No rule book in Crisis PR. Trust your gut. Make no errors. Always a good rule. For everyone. Comparable to
Butcher, Baker, Candlestick-Maker
Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and
Disruption
One-size fits-all never fits anyone in Crisis PR. Routine has a bad reputation. Deservedly. It conjures images of people slogging
Like a Baby
Give up a private life. Gain a dependable client. Parents of newborns share a gloriously painful experience with Crisis
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away,
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this:
The End of Belief?
Little room for hope? Less for trust? You need Crisis PR more than ever. Is it any wonder an entire