Building up goodwill helps you in the future. For ages, men gazed skyward and dreamt of going to distant planets. It’s long been a theme of science fiction. Comets were another matter.…
Tag: strategic communications (page 11)
Fringe & Mainstream
In a crisis, change is fast. Be prepared for the worst. “I aimed at the public’s heart, and … hit it in the stomach.” ~ Upton Sinclair, American socialist and novelist Sinclair…
Politicizing Ebola
Fear is a powerful emotion. Use it well, and you win. A crisis is a terrible thing to waste. Ebola is the just latest. Watch the politicians. Both parties are guilty…
Be Careful What You Ask
No rule book in Crisis PR. Trust your gut. Make no errors. Always a good rule. For everyone. Comparable to the caveat that a lawyer never asks a witness a question unless…
Butcher, Baker, Candlestick-Maker
Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and other professionals that fix them. Crisis PR people are in that…
Disruption
One-size fits-all never fits anyone in Crisis PR. Routine has a bad reputation. Deservedly. It conjures images of people slogging through their jobs and lives. The only goal is to get to…
Like a Baby
Give up a private life. Gain a dependable client. Parents of newborns share a gloriously painful experience with Crisis PR people: Exhaustion. Neither are masters of their daily lives. They…
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
The End of Belief?
Little room for hope? Less for trust? You need Crisis PR more than ever. Is it any wonder an entire generation stopped believing? They wanted to have faith. To wit, their embrace…