The best way to disappoint a client is to over-promise and under-deliver. The two most influential newspapers in the country — the New York Times and Wall Street Journal — couldn’t…
Tag: Strategic communications in crises
To Be Effective, Simplify the Message
You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…