strategic communications - Gillott Communications

3 MAJOR Differences Between Traditional PR and Crisis PR

Know what you’re trying to accomplish so that you can hire the right team to achieve your goal. Traditional PR

Joy Gendusa, CEO of PostcardMania, an advertising agency, asked her employees on a Zoom call to work in the office

When your business faces a PR crisis, how you communicate with your stakeholders can feel like a game of Chutes

Over the weekend, Beyond Meat, a maker of plant-based meat substitutes whose stock has been struggling, found itself in a

In a perfect world, everything would go smoothly in your business. But that’s in an ideal world. Every organization is

Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local

How would you feel if all eyes were suddenly on you? You’re put on the spot, and millions of people

Cancel Culture has been on the rise in recent years, with more and more people calling for the cancellation of

“No comment.” Wait. WHAT?!? Are you telling the public, who thrive on scandals and gossip, that you have time to

Businesses will face several risks in 2022, from pandemic outbreaks to continued business interruptions, but according to Allianz Risk Barometer,