Know what you’re trying to accomplish so that you can hire the right team to achieve your goal. Traditional PR and Crisis PR share a common core but have two very different…
Tag: strategic communications
PostcardMania’s CEO Told Staff to Work In Office During Hurricane Ian
Joy Gendusa, CEO of PostcardMania, an advertising agency, asked her employees on a Zoom call to work in the office during hurricane Ian, calling the storm a “nothingburger, ” according to the…
How To Communicate With Stakeholders During A Crisis: 5 Tips
When your business faces a PR crisis, how you communicate with your stakeholders can feel like a game of Chutes and Ladders. Navigate the crisis successfully, and you’ll come out on top.…
Lessons in Brand Management from Beyond Meat’s PR Crisis
Over the weekend, Beyond Meat, a maker of plant-based meat substitutes whose stock has been struggling, found itself in a negative spotlight again — this time after its COO Doug Ramsey allegedly…
Failing to Do This Could Cost You Your Reputation
In a perfect world, everything would go smoothly in your business. But that’s in an ideal world. Every organization is potentially vulnerable to public relations crises at any moment, even if it’s…
Social Media vs. Traditional Media During a Crisis
Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local reach or classic word-of-mouth. Yes, it could be harmful to the business,…
How To Keep Our Lives From Turning Into An Episode of Succession
How would you feel if all eyes were suddenly on you? You’re put on the spot, and millions of people are watching your company drown in disasters affecting its public image. All…
How to Handle Cancel Culture: 4 Tips on How to Deal With It
Cancel Culture has been on the rise in recent years, with more and more people calling for the cancellation of products, services, and even people. This trend can be a massive PR…
Figuring Out How to Answer Tough Questions
“No comment.” Wait. WHAT?!? Are you telling the public, who thrive on scandals and gossip, that you have time to say “no comment” but not time to protect your reputation? Doesn’t matter…
How To Protect Yourself From The #1 Risk Facing Businesses In 2022: Cyber Incidents
Businesses will face several risks in 2022, from pandemic outbreaks to continued business interruptions, but according to Allianz Risk Barometer, cyber incidents are the top threat. What’s creating the risk spike? Ransomware.…