Bringing Sexy Back: Strategic Communications
The idea that Strategic Communications experts run around fixing never-ending crises is sexy, but it’s skewed. It’s the same reason
Everybody Lies
If it sounds untrue, it probably is. To quote Dr. Gregory House of the eponymously named TV series, “Everybody lies.”
The Sooner the Better
You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened.