“I just need a statement.” We hear this all the time. But it’s not true. If you think you’re going to solve a crisis with a handful of words, you’re in for…
Tag: statements
Learning from Your Mistakes (United Airlines Edition)
In the end, United (finally) got it right. But only after days of excruciatingly bad publicity. Were its belated positive actions too little and too late to repair its image? United’s floundering…
Being Heard
News coverage unfavorable? Can’t tell your story because the media no longer cares? File suit. That’s an effective way of getting the attention not only of the other side — but also…
The Very High Cost of Being Unprepared
A crisis is no time for wondering what to do. Every organization is vulnerable to PR crises at any moment. Government investigation. Nasty litigation. Financial turmoil. Sudden management change. Data breach. Product…
Don’t Mistake Inaction for Inactivity
If you’re good, don’t flail. Exude calm. Some people thrive on action, whether they’re doing it or watching it. If you’re not in motion, you’re deemed to be doing nothing. Long ago,…
No Wasted Words
Choose your words wisely and make each count. In a recent interview, a popular nonfiction author was asked if his daily output of polished writing was 1,000 words — a respectable number.…
Memory Fades. The Internet Is Forever.
The Internet knows what you did last summer….or for the past decade (and in great detail) for that matter. Truth is an early casualty in any dispute. Presidential campaigns are the worst.…