Love ‘Em, Love to Leave ‘Em
When tennis star Maria Sharapova was caught doping, sponsors rushed for the exits. While this article focuses on athletes, its lessons
When tennis star Maria Sharapova was caught doping, sponsors rushed for the exits. While this article focuses on athletes, its lessons
Get out in front of a crisis. Or the other side controls the story. When is “at all cost”
Job #1 in Crisis PR – Separate fiction from fact. We’re all better for having read, seen, or told fiction.
When the worst happens, you’re on your own. You must define the terms of the debate. The public never really