When tennis star Maria Sharapova was caught doping, sponsors rushed for the exits. While this article focuses on athletes, its lessons apply to all celebrities. Bottom line: You must protect your brand. If…
Tag: sports
Too Little. Too Late.
Get out in front of a crisis. Or the other side controls the story. When is “at all cost” too high a cost? The NFL is finding out. So are other…
Fiction & Fact
Job #1 in Crisis PR – Separate fiction from fact. We’re all better for having read, seen, or told fiction. Whatever can be imagined, can be. Think Jules Verne, J.R.R. Tolkein, and…
Never Having to Say You’re Guilty
When the worst happens, you’re on your own. You must define the terms of the debate. The public never really trusted Wall Street. That relationship went from bad to worse in the economic…