Will You Go Down Fighting?
Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and
Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and
Fear is a powerful emotion. Use it well, and you win. A crisis is a terrible thing to waste. Ebola
Don’t let it get personal. Or you lose sight of the goal. “Nothing rattles me,” the young executive routinely assures
One-size fits-all never fits anyone in Crisis PR. Routine has a bad reputation. Deservedly. It conjures images of people slogging
When cleaning house, the axe falls fast and without favor. Historically, this one-liner was applied to basic PR people —
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting
Wishful thinking lets matters fester. When 115 Roman Catholic cardinals walked into the Sistine Chapel recently, any of them could
Sometimes it’s clear who words are aimed at, and why. Most people are rather straightforward. Others less so. Politicians, in