Q: What is your best strategy? A: What sells to the media/public. Fast-acting isn’t beneficial only for Alka-Seltzer, Advil, and diet plans. It’s also a basic rule for Crisis & Reputation…
Tag: solution (page 2)
Last to Know. First to Go.
When cleaning house, the axe falls fast and without favor. Historically, this one-liner was applied to basic PR people — those who do marketing or general communications. They are routinely kept outside…
Is Anyone Really Surprised?
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting around a table for an informal chat. The topic du jour: Is…
No Facts? No Problem. Just Speculate.
Journalists call them “thumb-suckers.” Short on facts for a story? No problem. Rumors and speculation are fine. You don’t even need to be accurate. If events ultimately turn out differently, blame the…
Just Words, Right?
Those in the spotlight feel every nuance. A couple whose marriage was on the rocks was sitting with a divorce mediator, explaining how the other didn’t understand them and said hurtful things.…
“Go in a Pope. Come Out a Cardinal.”
Wishful thinking lets matters fester. When 115 Roman Catholic cardinals walked into the Sistine Chapel recently, any of them could have become the next Pope. Some believed they would. When they walked…
Who You Really Talking To?
Sometimes it’s clear who words are aimed at, and why. Most people are rather straightforward. Others less so. Politicians, in particular, are masters of ambiguity, posturing, and misdirection. The same is true…
One Size Fits All? Not Even Close
To protect clients, you must know the skeletons. “What’s a typical situation and solution in Crisis PR?” It’s a common question. But it’s the wrong one. Looking back on decades of…
The Joy of Crises
Solving PR puzzles is gratifying, but solving crises is an adrenaline rush! For those who have embraced Crisis & Reputation Management as their ambition and career, everything else pales. Probably because…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…