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Social Media vs. Traditional Media During a Crisis

Posted on: August 23, 2022 Last updated on: April 3, 2024 Written by: Gillott Communications Categorized in: Social Media Strategy

Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local reach or classic word-of-mouth. Yes, it could be harmful to the business,…

Will You Go Down Fighting?

Posted on: October 18, 2015 Last updated on: December 3, 2022 Written by: Gillott Communications Categorized in: Media Relations

Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and keep the other side off balance so they can’t recover publicly? It’s…

Reading Differently

Posted on: May 3, 2015 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

After the Germanwings crash and Nepal earthquake, a former journalist tracked the news on his smartphone. It was more than a desire to know the latest developments. It was a basic question…

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3 Deadly Sins

Posted on: November 23, 2014 Last updated on: February 7, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Guilty of committing one of the 3 Deadly Sins of Crisis PR? “I won’t dignify that with a response.” It conjures up images of high-brow society (very Downton Abbey or Masterpiece Theatre).…

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Fringe & Mainstream

Posted on: November 2, 2014 Last updated on: February 7, 2023 Written by: Gillott Communications Categorized in: Current Event Analysis

In a crisis, change is fast. Be prepared for the worst. “I aimed at the public’s heart, and … hit it in the stomach.” ~ Upton Sinclair, American socialist and novelist Sinclair…

Politicizing Ebola

Posted on: October 26, 2014 Last updated on: February 13, 2023 Written by: Gillott Communications Categorized in: Current Event Analysis

Fear is a powerful emotion. Use it well, and you win. A crisis is a terrible thing to waste. Ebola is the just latest. Watch the politicians. Both parties are guilty…

Think You’re Ready? Think Again.

Posted on: October 12, 2014 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Reputation Management

Don’t let it get personal. Or you lose sight of the goal. “Nothing rattles me,” the young executive routinely assures colleagues. Makes sense. That’s her job. She is the voice of calm…

Butcher, Baker, Candlestick-Maker

Posted on: September 28, 2014 Last updated on: February 13, 2023 Written by: Gillott Communications Categorized in: Crisis Management

Uncover the essence. Then you can solve it. If problems didn’t exist, there’d be less need for lawyers, psychiatrists, and other professionals that fix them. Crisis PR people are in that…

Disruption

Posted on: August 31, 2014 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Crisis Management

One-size fits-all never fits anyone in Crisis PR. Routine has a bad reputation. Deservedly. It conjures images of people slogging through their jobs and lives. The only goal is to get to…

Noise & Substance

Posted on: July 13, 2014 Last updated on: March 30, 2023 Written by: Gillott Communications Categorized in: Reputation Management

Pick your fights carefully. Preferably ones you’ll win. Opinions, they say, are like assholes. Everybody has one. Doesn’t make them right. But people are seldom eager to back down. Sometimes it’s pride…