There’s a reason you rarely hear leaders of Fortune 500 companies say, “I wish I’d just called you sooner.” Every company and non-profit faces sensitive situations. Some industries are more susceptible and…
Tag: sensitive situations
No Elevators
“There is no elevator to success. You have to take the stairs.” ~ Bit of wisdom on stairway outside a high-intensity gym Life ain’t easy. Neither is a job. That’s why they…
Taking Your Own Advice
One of the hardest things in life is to take your own advice. This is especially true in sensitive situations that can impact your reputation. We always give clients the same advice:…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…