In today’s world, where news spreads like wildfire, it’s more important than ever to be strategic about the information you share when a crisis hits. It’s tempting to share every detail with…
Tag: selective truth-telling
4 Major Crisis Communication Mistakes You Must Avoid
When your company is facing a PR crisis, the last thing you want to do is make a mistake that will aggravate the backlash. Unfortunately, we repeatedly see way too many organizations…
Does Your Story Pass the Sniff Test?
Sex, scandals, and controversy…or maybe it’s sexy controversial scandals? Either way, most journalists and the public will choose sexy over fair every time. Regrettably, some reporters (and members of the public) don’t…
Selective Truth-Telling
An employee of a company that caters to leisure-time activities was accused of inappropriate behavior toward females. A journalist asked the company to comment on the accusation. But the company’s culture preached…