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Failing to Do This Could Cost You Your Reputation
In a perfect world, everything would go smoothly in your business. But that’s in an ideal world. Every organization is
In a perfect world, everything would go smoothly in your business. But that’s in an ideal world. Every organization is
Winning a fight is nice. Winning the war is better. To put it another way: Act short term. Think long-term.
You receive a call. Something’s gone horribly wrong, and everyone is demanding answers. Tiny beads of sweat form on your
Negativity bias doesn’t just trip us up as individuals. It also hurts our businesses. What is negativity bias? We
Don’t wait until the last minute to ask for help. Call early, and you have more options. Call later, and
Some things never get old. Gossip is one of them. “Oh. My. God. Don’t tell anyone I told you this,
Guilty of committing one of the 3 Deadly Sins of Crisis PR? “I won’t dignify that with a response.” It
Society acts on expectation. Your job is to manage them. “Blessed is he who expects nothing, for he shall never
Journalists call them “thumb-suckers.” Short on facts for a story? No problem. Rumors and speculation are fine. You don’t even
Media defines your world. But whose version is true? “Most history is guessing, and the rest is prejudice.” ~ Will