Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never
Rarely there’s so little to say that it’s best to say nothing. Justice for the super-rich is different from justice
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a
“If you’re a hammer, everything looks like a nail.” It’s a concept familiar to every schoolboy. If you’re only looking
Crisis PR in the digital age: No escaping tethers of smartphones & 24/7 news. To Einstein, doing the same
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this:
When the worst happens, you’re on your own. You must define the terms of the debate. The public never really
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting