Roger Gillott - Gillott Communications

Spin Your Way Out of Sin?

We all interpret things differently. How strong is your spin game? Everybody’s a spin doctor. You want to establish a

Best way to save image? Consider all the moving parts. You know what you said, and you know what you

Screw up once, shame on who? Screw up twice, shame on you. Never any shortage of problems that threaten reputations.

Crisis PR team worries so clients sleep better. Problems create grief. The more you worry about them, the more anxious

Money and power can cloud your judgment of plausibility. “At the length, truth will out.” ~ Shakespeare, The Merchant of

Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced

Do something that endangers the public, and you may find yourself isolated. Even in Japan, the land of the keiretsu

Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and

News coverage unfavorable? Can’t tell your story because the media no longer cares? File suit. That’s an effective way of

Tell inconsistent stories and you lose credibility. “Some of my fondest memories are of things that never happened,” a prominent