Roger Gillott – Page 11

Doing What Comes Naturally

Posted on: February 17, 2013 Last updated on: March 16, 2023 Written by: Gillott Communications Categorized in: Reputation Management

No missteps allowed. They may be fatal. We all do what comes naturally. For most of us, that includes breathing and moving about, and for some, thinking deeply. Beyond that, it usually…

Innocent Till Proven Broke

Posted on: January 20, 2013 Last updated on: March 16, 2023 Written by: Gillott Communications Categorized in: Advice

Sometimes clients are so sleazy the best thing to do is walk away. “Innocent till proven broke.” One of the least endearing sentiments in the high-stakes PR industry. Bottom line: Ethics become…

Holiday Edition: Perception & Reality

Posted on: December 2, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Advice

If you perceive it’s true, it is (to you). Perception defines reality, not the other way around. Think about it. A dozen people experience the same event, and you get a dozen…

Betting the Farm

Posted on: November 25, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Crisis Management, Reputation Management

“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive club. Few really do it well, and they thrive on tension, brinkmanship,…

Measure Twice. Cut Once.

Posted on: November 11, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…

To Be Effective, Simplify the Message

Posted on: October 14, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Strategic Communications

You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…

Memory Fades. The Internet Is Forever.

Posted on: September 2, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Current Event Analysis

The Internet knows what you did last summer….or for the past decade (and in great detail) for that matter. Truth is an early casualty in any dispute. Presidential campaigns are the worst.…

Dithering Is Deadly

Posted on: August 12, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

For those who do Crisis & Reputation Management — and do it well: “No time for hesitation and no room for error.” It seemed so easy over lunch. The client described how…

Too Much Ado

Posted on: August 6, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Current Event Analysis

Should I fix this? Standard Reputation Management advice: Do what you must to mend fences, lessen the fallout, and make the story go away sooner. Gimme a break! The flap about…

I Am Fully Capable of Handling This Myself…Right?

Posted on: July 30, 2012 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Media Relations

Do it yourself? DIY is popular for home-improvement projects. After all, Home Depot, Lowe’s, and Orchard Supply Hardware built empires out of it. “I read an online article once. So, I’m an…