Doing What Comes Naturally
No missteps allowed. They may be fatal. We all do what comes naturally. For most of us, that includes breathing
No missteps allowed. They may be fatal. We all do what comes naturally. For most of us, that includes breathing
Sometimes clients are so sleazy the best thing to do is walk away. “Innocent till proven broke.” One of the
If you perceive it’s true, it is (to you). Perception defines reality, not the other way around. Think about it.
“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is
The Internet knows what you did last summer….or for the past decade (and in great detail) for that matter. Truth
For those who do Crisis & Reputation Management — and do it well: “No time for hesitation and no room
Should I fix this? Standard Reputation Management advice: Do what you must to mend fences, lessen the fallout, and make
Do it yourself? DIY is popular for home-improvement projects. After all, Home Depot, Lowe’s, and Orchard Supply Hardware built empires