Basic math is easy. Higher math is mind-bending. “Do the math.” That’s heard most frequently. Its meaning is simple: Add the positives, subtract the negatives, and voilà, you have the answer. …
Tag: risk
10 Feet Tall & Bulletproof
After the fall, comes the steep climb back. True for children of all ages. Just ask ’em. For better or worse, they haven’t learned limitations and caution. The older we get,…
Fast Is Good
Q: What is your best strategy? A: What sells to the media/public. Fast-acting isn’t beneficial only for Alka-Seltzer, Advil, and diet plans. It’s also a basic rule for Crisis & Reputation…
Paranoia & Survival
You’ve got enough to worry about. Let the Crisis team fix PR problems. It’s a timeless concept. Right up there with the ancient proverb, “The enemy of my enemy is my friend.”…
Battle of the Anecdotes
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…
Change Happens. Deal With It.
Resisting change is useless. Accept it or put the client at risk. It seems like only yesterday — and a lifetime ago — that the computer revolution began. In the 1970s, “dumb”…
New Year, Same Problems
“Big scandals” are few and far between. For most mortals, “crises” are small and frequent. When you turn the last page on the calendar, the easy thing to do is pontificate about…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…