reputations – Page 2

No Margin for Error

Posted on: June 23, 2013 Last updated on: March 28, 2023 Written by: Gillott Communications Categorized in: Crisis Management

In a crisis, you must “know,” not “hope.” In World War II, a new phrase entered the lexicon: “Good enough for government work.” At the time, it was high praise: If you…

Credibility: The Ultimate Bottom Line

Posted on: June 2, 2013 Last updated on: March 28, 2023 Written by: Gillott Communications Categorized in: Media Relations

Fairy tales fall apart quickly. Tax lawyers have a one-liner: “What’s the difference between tax avoidance and tax evasion? About 20 years.” Crisis PR folks have theirs, too: “What’s the difference…

Lottery, Lightning & Reputation

Posted on: January 27, 2013 Last updated on: March 16, 2023 Written by: Gillott Communications Categorized in: Reputation Management

It’s far more likely you’ll have a crisis than winning the lotto. Odds something good will happen to you? A long-shot. Odds something bad will? Far more likely. It’s an important…

Don’t Over-Think It

Posted on: January 6, 2013 Last updated on: July 4, 2023 Written by: Gillott Communications Categorized in: Reputation Management

Surprises are rarely positive and never desirable. Not overthinking may be a good general-purpose rule for most people. It’s pleasant to sail along blissfully, unaware (or at least unbothered) by all the…