The Internet knows what you did last summer….or for the past decade (and in great detail) for that matter. Truth is an early casualty in any dispute. Presidential campaigns are the worst.…
Tag: reputation (page 21)
Holding Hands
Crisis + you = emotional basket case? Meet a crisis PR guy’s alter ego: therapist. When someone’s reputation is under attack, they dissolve quickly into an emotional basket case. This is…
Be Plausible…Arguably Truthful Helps, Too
It’s rarely helpful to deny what is obvious or will soon become known. A mea culpa can be painful. But it can help put an issue behind you. Caught with your hand…
Dithering Is Deadly
For those who do Crisis & Reputation Management — and do it well: “No time for hesitation and no room for error.” It seemed so easy over lunch. The client described how…
Too Much Ado
Should I fix this? Standard Reputation Management advice: Do what you must to mend fences, lessen the fallout, and make the story go away sooner. Gimme a break! The flap about…
I Am Fully Capable of Handling This Myself…Right?
Do it yourself? DIY is popular for home-improvement projects. After all, Home Depot, Lowe’s, and Orchard Supply Hardware built empires out of it. “I read an online article once. So, I’m an…
There are no such things as magical unicorns…or PR do-overs
Too bad these don’t exist in real life…In PR, there are no do overs. Journalists are a lot of things. Forgiving isn’t one of them. (I know, because I was one.) If…
Let’s All Do The Ostrich!
An ostrich doesn’t stick its head in the sand. So, why would you? There are a lot of broad guidelines for Crisis & Reputation Management. Some of them actually work. By…