The best way to disappoint a client is to over-promise and under-deliver. The two most influential newspapers in the country — the New York Times and Wall Street Journal — couldn’t…
Tag: reputation (page 20)
Proving a Negative
Calculating success can mean avoiding negative attention. “What’s the value of a negative story that’s never published?” We’ve touched on this before. But it’s worth revisiting because it’s the essence of Crisis…
Everybody Lies
If it sounds untrue, it probably is. To quote Dr. Gregory House of the eponymously named TV series, “Everybody lies.” Sometimes not on purpose. They really believe what they’re telling you because…
To Be Effective, Simplify the Message
You need to tailor your message to your audience. After 2 1/2 weeks in Seoul, I’m over the Pacific again, flying the opposite direction. It’s been a refreshing reminder of the relativism…
The Sooner the Better
You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened. The opposite — better late than never — is always undesirable. …
Lies, Damned Lies & Reputation Management
Lying can be worse than the original sin. A colleague was fond of using a one-liner with senior management at his corporation, “I need to know what the facts are, so I…
No Escape?
Threats to reputation come out of the blue – usually at the most inconvenient times. Vacations are a rarity for those who do Crisis & Reputation Management. Threats to reputation aren’t…
Not Rocket Science…Nor for Faint of Heart
No time for hesitation. No tolerance for error. Crisis & Reputation Management is a high-stakes niche — and those who do it well are a special breed. Think of it as the…
The First Million Is the Hardest
Crisis PR is like saving money — harder than it looks! Once you’ve banked your first million dollars, you can put it to work for you. Which is far better than relying…
Too Many Voices
Confused? Listen to just one voice. Too many cooks spoil the broth. But there’s more than one way to skin a cat. You’ve heard these a hundred times, probably more. They’re treated…