Hoping for the best rarely works. Finding a “fixer” does. Fear and hope are never far apart when facing a threat that could tarnish a reputation, years in the making. So much…
Tag: reputation (page 14)
Counting Chickens Too Soon
Manage expectations. Outperform and you’re a hero. “Great news,” the client emailed excitedly. “That negative story didn’t appear. Brilliant result!” “Don’t jinx it,” we suggested. “So far, so good. But don’t celebrate…
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…
No Mistakes & No Escape
Crisis PR in the digital age: No escaping tethers of smartphones & 24/7 news. To Einstein, doing the same thing over and over and expecting a different result was the definition…
Dissipation of Wealth & Reputation
Reputation threat? You have a choice: Fix it now, or it becomes a reality later. Do you have a reputation to protect? Or do you have a reputation? Very different concepts.…
Protocol vs. Risk
Some fixes may work “most of the time.” But the client wants one to work this time. Consider this: Ten labor lawyers are presented with a problem and asked what to…
The End of Belief?
Little room for hope? Less for trust? You need Crisis PR more than ever. Is it any wonder an entire generation stopped believing? They wanted to have faith. To wit, their embrace…
Never Having to Say You’re Guilty
When the worst happens, you’re on your own. You must define the terms of the debate. The public never really trusted Wall Street. That relationship went from bad to worse in the economic…
The Fixers
You don’t need to like other people. But you do need to love the game. “Hell is other people.” ~ Existentialist French philosopher Jean-Paul Sartre in his 1944 play “No Exit.”…
Truth Is What You Believe It Is
There’s no Truth with a capital “T.” Just perception and what you’re most comfortable with. When the Nobel committee announced the winners of its prize for economics this year, people were left…