Good Crisis PR can turn a lump of coal into a gift. The holiday season is a busy time. Santa isn’t the only one who brings packages on Christmas Eve. So do judges.…
Tag: reputation (page 10)
Hard Facts, Soft Feelings
Media’s power is immense. Use it to your advantage. Regardless of what economists say, pundits prefer their own definition of economic hard times: “A recession is when your neighbor is unemployed. A…
Be Very Afraid
Surviving a crisis is tough. Preparing eases the pain. “It’s only a matter of the ‘when,’ not the ‘if,’ that we are going to see something dramatic.” ~ Admiral Michael Rogers, Director…
3 Deadly Sins
Guilty of committing one of the 3 Deadly Sins of Crisis PR? “I won’t dignify that with a response.” It conjures up images of high-brow society (very Downton Abbey or Masterpiece Theatre).…
Fantastical
Building up goodwill helps you in the future. For ages, men gazed skyward and dreamt of going to distant planets. It’s long been a theme of science fiction. Comets were another matter.…
Fringe & Mainstream
In a crisis, change is fast. Be prepared for the worst. “I aimed at the public’s heart, and … hit it in the stomach.” ~ Upton Sinclair, American socialist and novelist Sinclair…
Politicizing Ebola
Fear is a powerful emotion. Use it well, and you win. A crisis is a terrible thing to waste. Ebola is the just latest. Watch the politicians. Both parties are guilty…
Think You’re Ready? Think Again.
Don’t let it get personal. Or you lose sight of the goal. “Nothing rattles me,” the young executive routinely assures colleagues. Makes sense. That’s her job. She is the voice of calm…
Too Little. Too Late.
Get out in front of a crisis. Or the other side controls the story. When is “at all cost” too high a cost? The NFL is finding out. So are other…
Fiction & Fact
Job #1 in Crisis PR – Separate fiction from fact. We’re all better for having read, seen, or told fiction. Whatever can be imagined, can be. Think Jules Verne, J.R.R. Tolkein, and…