3 MAJOR Differences Between Traditional PR and Crisis PR
Know what you’re trying to accomplish so that you can hire the right team to achieve your goal. Traditional PR
Dissipation of Wealth & Reputation
Reputation threat? You have a choice: Fix it now, or it becomes a reality later. Do you have a
Truth Is What You Believe It Is
There’s no Truth with a capital “T.” Just perception and what you’re most comfortable with. When the Nobel committee announced
Definitions, Leaks & Reputation
You have so much at stake. Don’t let it slip away. Protect it. At the end of the day, it
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is
Proving a Negative
Calculating success can mean avoiding negative attention. “What’s the value of a negative story that’s never published?” We’ve touched on
No Escape?
Threats to reputation come out of the blue – usually at the most inconvenient times. Vacations are a rarity for