Know what you’re trying to accomplish so that you can hire the right team to achieve your goal. Traditional PR and Crisis PR share a common core but have two very different…
Tag: Reputation preservation
Dissipation of Wealth & Reputation
Reputation threat? You have a choice: Fix it now, or it becomes a reality later. Do you have a reputation to protect? Or do you have a reputation? Very different concepts.…
Truth Is What You Believe It Is
There’s no Truth with a capital “T.” Just perception and what you’re most comfortable with. When the Nobel committee announced the winners of its prize for economics this year, people were left…
Betting the Farm
“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive club. Few really do it well, and they thrive on tension, brinkmanship,…
The Sooner the Better
You need to do damage control quickly. That’s always the best response when your business or reputation are being threatened. The opposite — better late than never — is always undesirable. …
No Escape?
Threats to reputation come out of the blue – usually at the most inconvenient times. Vacations are a rarity for those who do Crisis & Reputation Management. Threats to reputation aren’t…