“That’s not nice!” the young assistant frowned after reviewing a storyline being pitched to the media about a nasty lawsuit. “That’s not the point,” his boss explained calmly. “Our job isn’t to…
Tag: reputation management (page 6)
Owning It
When you’re being intentional, things get the chopping block. Chef Thomas Keller’s open letter in response to a scathing NY Times review of his flagship Manhattan restaurant, Per Se, is a case study of how to…
Snap Judgments and Quick Responses
Is this how you really feel? Or is it a product of the moment? We all make snap judgments. It’s part of our survival instinct. Our brains need a way of processing…
Not So Secret
Money and power can cloud your judgment of plausibility. “At the length, truth will out.” ~ Shakespeare, The Merchant of Venice, 1596 Some lessons are never really learned. Such as that secrets…
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Knowing When to Clean House
Mopping up fast is good. But be sure of the facts. At first blush, it seems the University of Missouri today and Penn State in 2013 were using the same playbook: Clean…
Testing Brand Stamina
In a crisis, who you are will dictate how you’ll fare. What do the recent Volkswagen scandals mean for legacy brands? When our trust is violated, do we respond differently to people…
Being Heard
News coverage unfavorable? Can’t tell your story because the media no longer cares? File suit. That’s an effective way of getting the attention not only of the other side — but also…
Rules to Live By
Go public or lay low? Miscalculation is costly. Yoda had one: “Do, or do not. There is no try.” So did Kermit the Frog: “Life’s like a movie. Write your own ending.”…
I’ll Never Forget, Jack.
“To be, or not to be?” ~ Hamlet If you can’t Google it, does it exist? Did it even happen? We’ve joked before about how the Internet is like an elephant. It…