You’ve got enough to worry about. Let the Crisis team fix PR problems. It’s a timeless concept. Right up there with the ancient proverb, “The enemy of my enemy is my friend.”…
Tag: reputation management (page 13)
Affluence Made Me Do It
Rarely there’s so little to say that it’s best to say nothing. Justice for the super-rich is different from justice for the rest of us. Always has been. Always will be. They…
Battle of the Anecdotes
Facts are facts. Deal with ’em. Your only job is to win. Anecdotes are an effective way to tell a story. We all use them every day, some better than others. Politicians.…
Gerrymandering the Mind
Defining your message is easy. Being convincing is the challenge. “I don’t judge wine from a technical point of view, but from the pleasure it gives me,” Italian connoisseur Luca Maroni wrote…
Progress & Reinvention
Technology drives progress. The challenge is reinvention. Another bit of technology and history is biting the dust: Movies on film. But shed no tears. Paramount Pictures is notifying theater operators that, going…
Change Happens. Deal With It.
Resisting change is useless. Accept it or put the client at risk. It seems like only yesterday — and a lifetime ago — that the computer revolution began. In the 1970s, “dumb”…
Two Ears, One Mouth
In a dispute, success or failure is a measure of perception. There are reasons, the old saying goes, why you have two ears and one mouth. First: You learn more by listening…
Greatest Fear, Fondest Hope
Hoping for the best rarely works. Finding a “fixer” does. Fear and hope are never far apart when facing a threat that could tarnish a reputation, years in the making. So much…
Counting Chickens Too Soon
Manage expectations. Outperform and you’re a hero. “Great news,” the client emailed excitedly. “That negative story didn’t appear. Brilliant result!” “Don’t jinx it,” we suggested. “So far, so good. But don’t celebrate…
Beyond Belief
As the world changes, we adapt. If we fail, clients pay the price. Long ago in a classroom far away, an instructor gave an assignment to a group of fresh-eyed journalism students:…