Q: What is your best strategy? A: What sells to the media/public. Fast-acting isn’t beneficial only for Alka-Seltzer, Advil, and diet plans. It’s also a basic rule for Crisis & Reputation…
Tag: reputation management (page 12)
Blame Game, Again
Beware of playing Blame Game. It can come back and bite you. Blame is a subject we all deal with frequently. We hate taking responsibility. It’s always someone else’s fault — the…
Last to Know. First to Go.
When cleaning house, the axe falls fast and without favor. Historically, this one-liner was applied to basic PR people — those who do marketing or general communications. They are routinely kept outside…
Jibber-Jabber
How to control media herd? Turn around the lead steer. You’re inundated by it every day. A flood of words, empty of meaning but designed to arouse emotions. Think of talking…
10,000 Hours
Don’t guess or make excuses. Just fix the problem. Now. Definition of an expert? “‘X’ is the unknown quantity. A spurt is a drip under pressure. Therefore, an expert is an unknown…
Goose, Gander & Ox
Best time for damage control? Remember early bird and worm. What’s good for the goose is good for the gander. But it depends on whose ox is being gored. Contradictory concepts, yet…
The Buck Stops
The first job is fixing the problem — not finding a scapegoat. Mary Barra got it right. Barely two months into her job as General Motors’ CEO, she seized control of quality…
Loose Lips & Paper Trails
If you don’t want it public, don’t put it in writing. In World War II it was, “Loose Lips Sink Ships.” The U.S. War Advertising Council created the slogan to caution that…
King, Ferryman, Shepherd
A firm hand, a clear eye, and unwavering decisiveness. In one school of Tibetan Buddhism, there are three paths for leading others to enlightenment: The King, who knows the ultimate truth and…
Gullible
Knowing what sells to the media gives you a fighting chance. Hope springs eternal in the human breast; Man never is, but always to be, blest. ~ Alexander Pope, 18th century English…