Guilty of committing one of the 3 Deadly Sins of Crisis PR? “I won’t dignify that with a response.” It conjures up images of high-brow society (very Downton Abbey or Masterpiece Theatre).…
Tag: reputation management (page 10)
Fantastical
Building up goodwill helps you in the future. For ages, men gazed skyward and dreamt of going to distant planets. It’s long been a theme of science fiction. Comets were another matter.…
Fringe & Mainstream
In a crisis, change is fast. Be prepared for the worst. “I aimed at the public’s heart, and … hit it in the stomach.” ~ Upton Sinclair, American socialist and novelist Sinclair…
Politicizing Ebola
Fear is a powerful emotion. Use it well, and you win. A crisis is a terrible thing to waste. Ebola is the just latest. Watch the politicians. Both parties are guilty…
Think You’re Ready? Think Again.
Don’t let it get personal. Or you lose sight of the goal. “Nothing rattles me,” the young executive routinely assures colleagues. Makes sense. That’s her job. She is the voice of calm…
Too Little. Too Late.
Get out in front of a crisis. Or the other side controls the story. When is “at all cost” too high a cost? The NFL is finding out. So are other…
Fiction & Fact
Job #1 in Crisis PR – Separate fiction from fact. We’re all better for having read, seen, or told fiction. Whatever can be imagined, can be. Think Jules Verne, J.R.R. Tolkein, and…
Best and Worst
When we do our job well, it is the best of times. The desire to edit another person’s words is almost irresistible. Not always for the better. Consider the publishing-house editor…
Disruption
One-size fits-all never fits anyone in Crisis PR. Routine has a bad reputation. Deservedly. It conjures images of people slogging through their jobs and lives. The only goal is to get to…
Top to Bottom
Watching media contortions — a sport for ex-journalists News media has always been stratified: Cream of the crop. Bottom of the barrel. Big in-between. Today there’s less cream and much more…