When you’re in damage control mode, it’s easy to become distracted by the nitty gritty — facts and figures. However, during a PR storm, empathy is a key part many companies miss.…
Tag: Reputation damage control
4 Major Crisis Communication Mistakes You Must Avoid
When your company is facing a PR crisis, the last thing you want to do is make a mistake that will aggravate the backlash. Unfortunately, we repeatedly see way too many organizations…
Dissipation of Wealth & Reputation
Reputation threat? You have a choice: Fix it now, or it becomes a reality later. Do you have a reputation to protect? Or do you have a reputation? Very different concepts.…
No Escape?
Threats to reputation come out of the blue – usually at the most inconvenient times. Vacations are a rarity for those who do Crisis & Reputation Management. Threats to reputation aren’t…
Too Many Voices
Confused? Listen to just one voice. Too many cooks spoil the broth. But there’s more than one way to skin a cat. You’ve heard these a hundred times, probably more. They’re treated…