“Drop whatever* you’re doing. Get over here and fix this shitstorm.” – Client Clients aren’t usually as direct as this one. But the gist is always the same. “Everything I’ve worked so hard…
Tag: reporters (page 2)
Filling the Void
Not a lot of facts? No facts at all? Speculate. The media does it every day. In life, timeliness is important. Miss the window and you’re SOL. In dating: Meeting the right…
On Second Thought
History is often revised. But seldom in short term. Time softens the sharp edges. As memories fade, events are reinterpreted. Sometimes to reflect new evidence. More often to better fit with what…
3 Deadly Sins
Guilty of committing one of the 3 Deadly Sins of Crisis PR? “I won’t dignify that with a response.” It conjures up images of high-brow society (very Downton Abbey or Masterpiece Theatre).…
Be Careful What You Ask
No rule book in Crisis PR. Trust your gut. Make no errors. Always a good rule. For everyone. Comparable to the caveat that a lawyer never asks a witness a question unless…
Top to Bottom
Watching media contortions — a sport for ex-journalists News media has always been stratified: Cream of the crop. Bottom of the barrel. Big in-between. Today there’s less cream and much more…
Is Anyone Really Surprised?
Best result in Crisis PR? No story. Next best: Making it less painful. Recently, a group of people was sitting around a table for an informal chat. The topic du jour: Is…
Trends, the Media & Making the Most of It
Journalists love to find trends. This is an opportunity for you. Trends are everywhere. The more we look for them, the more we see. It’s a constant ebb and flow, and…
Credibility: The Ultimate Bottom Line
Fairy tales fall apart quickly. Tax lawyers have a one-liner: “What’s the difference between tax avoidance and tax evasion? About 20 years.” Crisis PR folks have theirs, too: “What’s the difference…
Speed & Accuracy
The world isn’t going to get slower. So Crisis PR needs to get even faster. There are few, if any, better training grounds for journalists and Crisis PR people than The Associated…