“If you’re a hammer, everything looks like a nail.” It’s a concept familiar to every schoolboy. If you’re only looking for one thing, that’s what you will find — every time. Take…
Tag: reporter (page 2)
No Mistakes & No Escape
Crisis PR in the digital age: No escaping tethers of smartphones & 24/7 news. To Einstein, doing the same thing over and over and expecting a different result was the definition…
Trends, the Media & Making the Most of It
Journalists love to find trends. This is an opportunity for you. Trends are everywhere. The more we look for them, the more we see. It’s a constant ebb and flow, and…
No Facts? No Problem. Just Speculate.
Journalists call them “thumb-suckers.” Short on facts for a story? No problem. Rumors and speculation are fine. You don’t even need to be accurate. If events ultimately turn out differently, blame the…
Just Words, Right?
Those in the spotlight feel every nuance. A couple whose marriage was on the rocks was sitting with a divorce mediator, explaining how the other didn’t understand them and said hurtful things.…
Credibility: The Ultimate Bottom Line
Fairy tales fall apart quickly. Tax lawyers have a one-liner: “What’s the difference between tax avoidance and tax evasion? About 20 years.” Crisis PR folks have theirs, too: “What’s the difference…
Speed & Accuracy
The world isn’t going to get slower. So Crisis PR needs to get even faster. There are few, if any, better training grounds for journalists and Crisis PR people than The Associated…
Don’t Mistake Inaction for Inactivity
If you’re good, don’t flail. Exude calm. Some people thrive on action, whether they’re doing it or watching it. If you’re not in motion, you’re deemed to be doing nothing. Long ago,…
This Too Shall Pass?
If we lay low, maybe the media will forget. File this under wishful thinking. As news cycles become faster and the public’s attention span ever shorter, a troubling thought occasionally bubbles up…
No Mercy (from the Media)
The best solution is when everybody goes home happy. “Give us a break.” Even the first time I heard it, I couldn’t believe it. I was still a journalist — the head…