Back in the good old days of traditional media, business owners’ greatest nightmares were some publications with a small, local reach or classic word-of-mouth. Yes, it could be harmful to the business,…
Tag: reassurance
Clarity & Trust
In order to earn a client’s trust, you can’t miss the target. Why do some clients return again and again? Because Fixers are alchemists who turn chaos into clarity. They’ve earned their…
Rushing for the Exits
Do something that endangers the public, and you may find yourself isolated. Even in Japan, the land of the keiretsu — interlocking business and shareholding relationships where partners are helped through difficult…
Druthers
Beating media at its own game is no game for amateurs. You hear it every day. If I had my druthers, I wouldn’t have been so careless. I wouldn’t have gotten in…
Once Upon a Time
Cynical. Skeptical. Quick to condemn. With no one to respect, the public is adrift. There was perhaps a time when certain groups commanded respect and trust. But that’s changing. So many…