We all interpret things differently. How strong is your spin game? Everybody’s a spin doctor. You want to establish a certain tone, project a specific image, and elicit a desired response. From…
Tag: public (page 2)
Ghosts of Goof-ups Past
Screw up once, shame on who? Screw up twice, shame on you. Never any shortage of problems that threaten reputations. Nor any end in sight for the drama that goes with them.…
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
I’ll Never Forget, Jack.
“To be, or not to be?” ~ Hamlet If you can’t Google it, does it exist? Did it even happen? We’ve joked before about how the Internet is like an elephant. It…
“You Lose.”
There’s an old adage in Crisis PR: “Lose focus, and you lose control. Lose control, and you lose.” A prominent litigator smiled when he heard it. “My version is quite similar: ‘Never…
Filling the Void
Not a lot of facts? No facts at all? Speculate. The media does it every day. In life, timeliness is important. Miss the window and you’re SOL. In dating: Meeting the right…
Ego & Insincerity
Cut the ego. Be sincere. Tired of hearing about Brian Williams, the disgraced former anchor of NBC Nightly News? So are we. But the story demands a final peek. It’s a…
Don’t Fumble, Again
Wonder who’s really boss? Follow the money and find out. Roger Goodell can’t catch a break. It’s been a tough year for the NFL commissioner. Wrestling with how to mete out penalties…
When News Is the News
Violate the public trust, and the public feels violated. Rolling Stone and Brian Williams are only the latest. Sadly, there’s a long and inglorious history of media stumbles. Sometimes journalists don’t verify…
Altruism or Calculation?
Want to know the truth? Your perception is reality. Look from afar, and it seems corporate management is becoming sensitive to social issues. But think about it for a few moments, and…