Journalists call them “thumb-suckers.” Short on facts for a story? No problem. Rumors and speculation are fine. You don’t even need to be accurate. If events ultimately turn out differently, blame the…
Tag: public relations (page 8)
Definitions, Leaks & Reputation
You have so much at stake. Don’t let it slip away. Protect it. At the end of the day, it all depends on how you define things. For the secret court that…
Life Goes On
To protect your legacy, be decisive. Life goes on, long after the thrill of livin’ is gone. ~ Singer John Cougar Mellencamp, “Jack & Diane,” 1982 Deservedly, there has long…
No Wasted Words
Choose your words wisely and make each count. In a recent interview, a popular nonfiction author was asked if his daily output of polished writing was 1,000 words — a respectable number.…
Getting Paid & Being Thanked
Gratitude is rare…and even more special! Usually, the best any of us can hope is that clients will pay their bills promptly. It’s rare they take the time or effort to say…
Holiday Edition: Perception & Reality
If you perceive it’s true, it is (to you). Perception defines reality, not the other way around. Think about it. A dozen people experience the same event, and you get a dozen…
Betting the Farm
“Bet-the-farm” PR is fun. Sound a bit perverse? Perhaps. But consider the source. Crisis & Reputation Management is an exclusive club. Few really do it well, and they thrive on tension, brinkmanship,…
Measure Twice. Cut Once.
With PR, making an error doesn’t mean you simply toss the lumber away and get a new piece. Time is a luxury. Room for error is nonexistent. “Measure twice. Cut once.”…
Proving a Negative
Calculating success can mean avoiding negative attention. “What’s the value of a negative story that’s never published?” We’ve touched on this before. But it’s worth revisiting because it’s the essence of Crisis…
Everybody Lies
If it sounds untrue, it probably is. To quote Dr. Gregory House of the eponymously named TV series, “Everybody lies.” Sometimes not on purpose. They really believe what they’re telling you because…