Best way to save image? Consider all the moving parts. You know what you said, and you know what you meant. How can anyone misinterpret it? Easy. Happens all the time. Even…
Tag: public relations (page 5)
Ghosts of Goof-ups Past
Screw up once, shame on who? Screw up twice, shame on you. Never any shortage of problems that threaten reputations. Nor any end in sight for the drama that goes with them.…
Behind the Scenes
Often the best role for a Crisis PR team is neither seen nor heard. Crisis PR is often best practiced in the shadows. The reason is simple: Make the client look good…
Will You Go Down Fighting?
Breaking up is hard to do. So do it right. What’s your goal? That nobody noticed? That you catch and keep the other side off balance so they can’t recover publicly? It’s…
Sounds Good
Tell inconsistent stories and you lose credibility. “Some of my fondest memories are of things that never happened,” a prominent lawyer and raconteur told hundreds of guests at a retirement party, poking…
Beware Shiny Objects
Assess the situation before it devours you. In the parlance of PR strategists, shiny objects are fleeting distractions. More often manufactured than real. They’re the causes célèbres of today that will be…
Don’t Underestimate Discretion
What if your digital world became public? Ashley Madison has a simple lesson for all of us, even non-adulterers: The digital world isn’t secure. Don’t entrust it with your secrets. It seems…
I’ll Never Forget, Jack.
“To be, or not to be?” ~ Hamlet If you can’t Google it, does it exist? Did it even happen? We’ve joked before about how the Internet is like an elephant. It…
Farewell to the Wild West?
To post or not to post? Reddit & Gawker may decide for you. “A bad story can have a terrible impact on our reputation, and that affects everything we do and every…
“You Lose.”
There’s an old adage in Crisis PR: “Lose focus, and you lose control. Lose control, and you lose.” A prominent litigator smiled when he heard it. “My version is quite similar: ‘Never…