You’re only as good as your word. If you promise the moon and fall short, you disappoint (and mar your reputation). But manage expectations and over-deliver, and you’re a hero. The…
Tag: public relations (page 4)
Fresh Eyes
Fresh eyes do see better. Yes, wisdom often comes with age and experience. But so do the baggage and inertia that create blinders to new ways of thinking and doing. Consider…
Case Study: Wells Fargo
Right now people are angry, and anger is a powerful motivator. By creating millions of fake accounts, Wells Fargo violated the public’s basic need to feel secure. The reaction was visceral because…
Unheeded
“Once today is gone, tomorrow can only look back in sorrow at warnings ignored.” ~ Rod Serling, Twilight Zone, 1964 It’s a timeless rule for all aspects of life, professional and…
How Not to Answer A Question: Part Two
Danger Ahead: Communication Breakdown. Looks like these two need a communications reboot. Before you put your mouth in gear, know what you want to say — and what doesn’t need to be…
Keep Up or Be Left Behind
Adapt to changing times, or get ready to explain yourself. Roger Ailes isn’t the only one to suffer from failing to keep pace with evolving social norms. So is North Carolina. Less…
I’d Rather Be Golfing
This is a tale of a man who’s risking his company by going DIY. A food-packaging company was rapidly becoming a heavy-hitter in its market and taking up serious shelf space in…
The Last Word
“Never pick a fight with someone who buys his data by the gigabyte.” ~ Modern twist on an old caveat It’s as true today as it was when Mark Twain, Will Rogers,…
The Right Questions
What you don’t know can be damaging for everyone. You’re closeted with senior management. They lay out the problem. Their world seems to be crumbling. Tension is palpable. “Okay…What do you…
Spin Your Way Out of Sin?
We all interpret things differently. How strong is your spin game? Everybody’s a spin doctor. You want to establish a certain tone, project a specific image, and elicit a desired response. From…